A friend of mine started a sweet, personal, and inspiring blog named elle bee lovely. She needed a logo that would capture the essence of the loveliness within her written words. Using soft colors and fonts, along with subtle custom details, I created a simple and clean base for her branding.
To expand upon the idea behind her name, I illustrated a plump little bee softened with a watercolor effect to be used throughout her blog and social media accounts.
As a backdrop to her entire blog, I designed a tiling pattern to subtly play upon the basic geometry of a honeycomb, while also having a softened vintage chicken wire aesthetic.
All components designed using a mix of Adobe programs and good ol’ fashioned hand drawing.
Designed for a new events company, this logo features a pineapple which is considered to be a symbol of hospitality. Making up the texture of the pineapple is a custom pattern using the company’s initials. I designed coordinating business cards + stationery for this client as well.
Designed using Adobe Illustrator.
I was thrilled to take on this project for The Green Kangaroo because the chalkboard trend has been sweeping couples off their feet — almost more than the mason jar craze! To set this design apart from competitors’ invitations, I went for an entirely hand-drawn romantic feel, while keeping it relatively simple.
I carried out the design concept through various other items in the suite, including: response + accessory cards, save the dates, and day of items such as place cards, table cards, and programs.
Designed using Adobe Illustrator CS5, Photoshop, and InDesign. Photo styled and shot by me; originally used for a small self-authored feature on Between Designs blog.
Hand illustrated birds and an artistic floral design adorn this cheerful holiday card. I designed this double-sided card for The Green Kangaroo’s holiday collection to appeal to customers looking for a subtle, yet festive style suitable for a combined seasonal photo engagement announcement, save the date, or even birth announcement. I created this card in three color options.
Designed using Adobe Illustrator and InDesign. Photograph by Sarah Der.
Happy hand-drawn holidays! This card features hand lettering and original illustrations. I designed this festively drawn card for The Green Kangaroo’s holiday collection to appeal to customers looking for a subtle style suitable for a combined seasonal photo engagement announcement, save the date, or even birth announcement. I varied the look with three color choices.
Designed using Adobe Illustrator and InDesign
These four designs were created for a client as options to update his product packaging. The goal was to make a pre-existing design a bit more modern while adhering to a preferred bold, primary color scheme.
Designed in Adobe Illustrator and Photoshop.
A simple sketch using pencil + pen. I later turned this image into a woodcut print.
This abstract illustration of row houses under the night sky was created using various watercolor techniques and pen drawings. Prints are available upon request.
Designed to answer a recurring question amongst brides and grooms, this infographic explains escort cards and place cards and the pros and cons of using either or both. Created for a feature blog post on Between Designs.
Designed using multiple Adobe programs.