A friend of mine started a sweet, personal, and inspiring blog named elle bee lovely.  She needed a logo that would capture the essence of the loveliness within her written words.  Using soft colors and fonts, along with subtle custom details, I created a simple and clean base for her branding.

To expand upon the idea behind her name, I illustrated a plump little bee softened with a watercolor effect to be used throughout her blog and social media accounts.

As a backdrop to her entire blog, I designed a tiling pattern to subtly play upon the basic geometry of a honeycomb, while also having a softened vintage chicken wire aesthetic.

All components designed using a mix of Adobe programs and good ol’ fashioned hand drawing.